Toyota: "There's been a lot of talk..."
I just finished reading a full-page advertisement by Toyota, explaining the recall of some of its vehicles: RAV4, Corolla, Matrix, Avalon, Camry, Highlander, Tundra, and Sequoia. "Folksy", informal advertisements made by huge corporations always seem suspect to me. I smile inside and try to translate the simple "facts" of the advertisement into what the corporate suits are really thinking. Here's the actual words of the advertisement, with my translation and comments in parenthesis. (No thanks necessary. I do this as a public service and to drum up traffic for my blog.) ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Tri-City Herald, Sunday, February 7, 2010 Section A, Page 4 There's been a lot of talk (tweets, email, facebook, blogs, rants, cussing, jokes, and threats of liability suits) about the recall. Here are the facts (translation: statements considered benign by our 129 lawyers and legal assistants) for our customers (Ac...